Product Selling Points

1Premium Virgin Cotton

In pursuit of ultimate quality, we created our proprietary “6-Step Impurity Removal, 30-Step Processing Craft”. After removing impurities, the cotton is pure white, with layers as thin as a cicada’s wing, achieving an impurity removal rate of up to 17%.

Craft First — 6-Step Impurity Removal, 30-Step Processing Craft

1. Removes infertile seeds to enhance cotton softness.
2. Removes leaf debris to improve appearance and warmth retention.
3. Removes hard impurities to reduce weight and eliminate knots.
4. Removes broken fuzz to improve smoothness and uniformity.
5. Removes fine dust lint to minimize unseen respiratory hazards.
6. Removes short fibers to strengthen fiber cohesion.

The cotton after impurity removal is pure and snow-white, with layers as light as cicada wings. The resulting product is uniform in thickness, comfortable, soft, sturdy, and durable, offering unparalleled advantages over conventional cotton varieties.

26-Step Impurity Removal

Relying on a full industry chain architecture, Guoxin independently developed a comprehensive, systematic, and digital traceability system. It also custom-developed a traceability platform for Floral Cloud, displaying detailed information to customers:

1. Timeframes for each planting and processing stage: including sowing time, harvest time, processing date, production date, planting location, crop variety, cultivated area, farm manager, etc.
2. Soil information for cotton cultivation: including organic matter content, alkaline N content, available phosphorus, available potassium, pH value, EC 1:5 value, residual film pollution, etc.
3. Planting process records: including records from the planting phase, growth phase, harvesting phase, processing steps, etc.
4. Cotton quality data: including fiber length, fiber strength, Micronaire value, pesticide residue testing (currently in experimental testing), carbon footprint data, etc.
5. Corporate information of Floral Cloud, etc.

Therefore, in promotional material, a key selling point is added for pure cotton products: One Code per Item, Fully Traceable.

37A Antimicrobial

Floral Cloud products undergo a 7A antimicrobial treatment before leaving the factory, achieving an antibacterial rate of up to 97%, thoughtfully caring for the healthy sleep of the entire family.

7A: Bacteriostatic performance still meets standards after 150 standard wash cycles, representing a high standard for long-lasting antibacterial civil bedding.

Meaning of “7A” — Seven-Layer Protection (Industry-wide 7 Key Functions)

7A cotton duvets on the market offer 7 complete protection capabilities, perfectly solving the pain points of cotton duvets in hot and humid regions:

• Antibacterial: Kills Staphylococcus aureus, Escherichia coli, and Klebsiella pneumoniae.
• Antifungal: Inhibits Candida albicans and Trichophyton rubrum (dermatophytes).
• Anti-mold: Inhibits mold such as Aspergillus niger to prevent dampness and mold growth.
• Anti-mite: Blocks dust mite reproduction and reduces sweat and dander accumulation.
• Deodorization: Inhibits microbial breakdown of cotton lipids that causes sour/rancid odors.
• Safe & Non-Irritating: Free of harmful antibacterial agents; Class A standard safe for infant/maternal direct skin contact.
• Long-Lasting Washability: Remains effective after 150 washes without antibacterial factor shedding.

4Full Traceability

(Note: Refers to Selling Point 2/3 structure in original text)

5Washable

Floral Cloud pioneered whole-duvet machine washability for duvets under 3 lbs (1.5 kg) without clumping or deformation — comfortable, breathable, and long-lasting.

Why it is washable

• Material: Excellent genetics and natural conditions make Guoxin cotton fibers stronger and more resilient than ordinary cotton fibers.
• Craftsmanship: Nearly 100 layers of carded and stacked cotton; needle-punching technique; four-corner positioning quilting process.

This cotton duvet requires no duvet cover and can be used directly. When dirty, the whole duvet can be washed in the washing machine under gentle mode, then air-dried naturally or tumble-dried at low temperature before normal use or storage.

Solves the following scenarios

• Young people who don’t know how or find it troublesome to put on a duvet cover.
• Families with kids, elderly, or pets where duvets easily get wet or dirty.
• Renters or small-apartment dwellers with limited storage space — saving both storage space and money on buying duvet covers.
• It makes cotton duvet care simpler and effectively addresses the modern consumer mindset of avoiding hassle and difficulty of use.

6Carbon Footprint Certification

The carbon footprint measures total greenhouse gas emissions throughout the entire lifecycle of a cotton duvet, standardized in kgCO₂e (carbon dioxide equivalent). It covers carbon emissions across the whole chain: cotton seed planting, harvesting, ginning & cleaning, needle-punched wadding, fabric sewing, and finished product packaging — serving as the official “low-carbon ID card” for the product.

Complete Accounting Boundary of Carbon Footprint Certification (Full Lifecycle Inspection)

Third-party organizations thoroughly calculated carbon emissions across 5 major stages of Guoxin cotton duvets without omission:

• Raw Material Stage: Production and transport of cotton seeds, fertilizers, pesticides; farm machinery operation; seed cotton harvesting and ginning.
• Cotton Core Processing: Carding, layered batting, 3D needle-punching forming.
• Fabric Weaving & Sewing: Pure cotton fabric processing, quilting, edging.
• Finished Product Packaging: Production and sealing of packaging materials.
• Supporting Loss: Energy consumption and emissions from production wastewater and waste treatment.

Carbon Footprint Data

Note: Carbon footprint certification is specific to product specifications. Currently, we have completed certification for the Double Summer Cool Duvet (size 200×230 cm, filling weight 600g) and Double Spring/Autumn Duvet (size 200×230 cm, filling weight 1500g). Therefore, deep promotion for Floral Cloud on other specs is not recommended at this time.

Selling Point — TENCEL™ Series: Lenzing Tencel

All of our Tencel bedding lines hold official authorization from Lenzing, Austria. The raw materials utilize authentic Lenzing TENCEL™ (Lyocell fiber), strictly avoiding ordinary chemical fibers, imitation Tencel, or domestic substitute fibers. Every finished Tencel item comes standard with an official Lenzing hangtag as the sole proof of authentic identity.

Lenzing is the original developer of Lyocell fiber. Low-cost imitations on the market lack official hangtags, and their fiber smoothness, cooling breathability, and durability fall significantly short of authentic products. The official hangtag is the most intuitive criterion to distinguish real Lenzing Tencel from fake ones.

Authentic Lenzing Tencel vs. Non-Hangtag Imitations